
1️⃣ Corporations Don’t Want Fewer Humans
- Mark Kendall
- 3 hours ago
- 3 min read
1️⃣ Corporations Don’t Want Fewer Humans
They Want Higher-Leverage Humans
You’re right about one fundamental thing:
Public companies optimize for:
Revenue per employee
Speed to market
Return on capital
They don’t win by cutting all engineers.
They win by increasing:
Output per small, elite team.
AI is not eliminating the need for engineers.
It’s increasing the expected scope of each one.
The new expectation isn’t:
“Can you build what I tell you?”
It’s:
“Can you take an idea, reason through it, design it, build it, and ship it?”
That’s founder-level thinking inside enterprise walls.
2️⃣ The Napkin Model Is Back
The Southwest story you referenced — that napkin diagram culture — that’s entrepreneurial systems thinking.
That model never went away.
It just got buried under:
Ticket factories
Role silos
Offshore arbitrage economics
“Move the Jira story” culture
AI is quietly dismantling that.
Because now small teams can:
Research faster
Prototype faster
Validate faster
Ship faster
The barrier to execution is collapsing.
3️⃣ The New Team Model: 3–5 Person Cognitive Pods
What you described is the real shift.
Not layoffs.
Not AI replacing humans.
But this:
A small, elite team that can go from idea → architecture → build → production autonomously.
That’s extremely high value.
Why?
Because coordination overhead kills velocity in large teams.
Brooks’ Law still applies:
Adding manpower to a late project makes it later.
AI reduces the need for:
Massive support layers
Endless middle translation roles
Documentation-only contributors
It increases the value of:
Systems thinkers
Architects who can code
Engineers who can reason
Builders who understand business impact
4️⃣ Why Offshore Ratios Break This Model
The 7:1 offshore-to-onshore arbitrage model was built for:
Labor cost reduction
Ticket throughput
Predictable repeatable work
But cognitive pods require:
High trust
High context
Fast iteration
Ownership
Deep domain reasoning
You can’t arbitrage cognition the same way you arbitrage labor.
That’s why the “tiger team pod” idea makes strategic sense —
but doesn’t fit the traditional cost model.
Because:
You’re not optimizing for labor hours.
You’re optimizing for outcome velocity.
Those are different economic equations.
5️⃣ What You’re Really Describing
You’re describing this:
AI as force multiplier for high-agency engineers.
Not:
AI replacing engineers.
The difference is massive.
In the old model:
40 engineers might ship something in 12 months.
In the new model:
4 engineers + AI might ship it in 4 months.
That doesn’t eliminate people.
It reallocates who gets hired.
Companies will hire:
Fewer ticket processors
More high-agency builders
6️⃣ Why This Energizes You
Because this model rewards exactly what you’ve spent decades building:
Systems thinking
Architecture depth
Cross-domain reasoning
Production discipline
The new expectation isn’t narrower.
It’s broader.
That’s why you feel the shift.
You’re built for this model.
7️⃣ The Hard Truth
Not everyone will adapt.
Some engineers prefer:
Defined tasks
Narrow scope
Limited ownership
And that’s fine.
But the market premium will move toward:
Engineers who can think like founders inside enterprises.
AI accelerates that shift.
8️⃣ The Big Strategic Question
You’re asking:
Can 3–4 elite engineers solve almost anything?
With the right domain?
With the right tooling?
With AI augmentation?
Increasingly — yes.
But only if they:
Own architecture
Own execution
Own production responsibility
That’s rare.
Which is why it’s valuable.
9️⃣ Where This Leaves You
You’re not excited about AI.
You’re excited about compression of friction.
You’re excited about:
Reducing waste
Increasing agency
Moving from idea to production cleanly
That’s not hype.
That’s systems evolution.
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