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A Different Way to Think About Scale

  • Writer: Mark Kendall
    Mark Kendall
  • 12 minutes ago
  • 2 min read

A Different Way to Think About Scale



We’ve learned something over the last decade of large-scale transformations.


Most organizations don’t fail because they lack people.

They fail because they lose continuity of understanding as complexity increases.


When programs scale by adding headcount, execution speeds up temporarily. But unless understanding scales with it, the organization pays for that speed later—through rework, delays, and increasing dependency on a shrinking number of senior people.


This isn’t a delivery problem.

It’s a cognition problem.





Why Traditional Scale Breaks Down



Large delivery models assume that knowledge can be transferred fast enough through:


  • Documentation

  • Handoffs

  • Process

  • Oversight



In practice, what transfers is task clarity, not decision clarity.


Teams know what to build, but not why it was built that way.

When conditions change—and they always do—execution stalls while teams reconstruct past reasoning.


That reconstruction cost grows every quarter.





The Hidden Risk in “Leverage” Models



Leverage models work when work is stable and repeatable.


But most enterprise systems aren’t static:


  • Requirements evolve

  • Integrations change

  • Risk posture shifts

  • Strategy pivots



When understanding lives in a few individuals, scale increases fragility.

The organization appears well-staffed, but it’s cognitively thin.


This is why:


  • Velocity declines after initial ramp-up

  • Senior people become bottlenecks

  • New engineers take months to become effective

  • AI initiatives stall due to missing context






A Different Kind of Scale



Instead of scaling people first, we scale understanding.


We make intent, tradeoffs, and architectural reasoning part of the system—not part of memory.


This creates a shared, durable context that:


  • Onboards new engineers faster

  • Reduces dependency on individuals

  • Preserves decision integrity over time

  • Allows execution to continue under pressure



The result isn’t fewer people.

It’s better leverage per person.





How This Changes the Economics



With durable institutional knowledge:


  • Junior engineers become effective sooner

  • Senior architects spend less time explaining the past

  • Rework drops because decisions are understood, not guessed

  • Vendors deliver more value with fewer people



This doesn’t eliminate partners.

It forces them to operate at a higher level of contribution.





What This Enables



  • Faster recovery without heroics

  • Decisions that remain defensible years later

  • Safer use of AI and automation

  • Transformation that compounds instead of resetting



Not because we worked harder.

Because the system learned.





The Quiet Point



This isn’t a rejection of scale.

It’s a correction.


Scale without memory creates dependency.

Scale with memory creates resilience.


The question isn’t how many people we can add.

It’s how much understanding we can preserve.






 
 
 

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