As we head into a new year, I keep hearing the same quiet question everywhere:

As we head into a new year, I keep hearing the same quiet question everywhere:

“What’s the endgame with AI?”

We’ve spent decades chasing efficiency — faster systems, smarter tools, less friction. And now AI shows up and says: “I can do that too.”

So the discomfort isn’t about AI.

It’s about realizing that efficiency was never the purpose.

AI didn’t steal human value.

It exposed how little time we’ve spent defining it.

Machines can execute.

Humans decide what matters.

Judgment.

Intent.

Ethics.

Taste.

Responsibility.

Those don’t disappear in an AI world — they become priceless.

If you’re feeling uneasy, you’re not behind.

You’re awake.

So maybe this year’s resolution isn’t “do more” or “learn faster.”

Maybe it’s this:

👉 Become someone who guides what should be done, not just someone who does tasks better.

AI will optimize work.

Humans must protect meaning.

That’s not the end of human relevance.

That’s the beginning of it.

Here’s to a year of clarity, agency, and purpose.

Let’s build forward — intentionally.