
The $570K Job That Won’t Exist in 12 Months
- Mark Kendall
- 11 hours ago
- 2 min read
The $570K Job That Won’t Exist in 12 Months
Why Software Engineering Is Moving From Code to Intent
Intro
There was a time—not long ago—when writing code was the highest leverage skill in software engineering.
If you could build systems, you could name your price.
But something has shifted. Quietly at first… then all at once.
Today, we’re staring at a new reality:
Some of the highest-paying engineering roles may not disappear…
but they will fundamentally transform.
This isn’t about fear.
It’s about understanding where value is moving next.
What Is This Shift, Really?
At its core, this is a move from:
Execution → Intent
Traditional software engineering focused on:
Writing code
Implementing features
Debugging systems
Delivering tickets
This was the “how.”
Now, with AI systems capable of generating, refactoring, and even designing code…
The value is shifting to:
Defining outcomes
Structuring systems
Orchestrating components
Guiding intelligent agents
This is the “what” and the “why.”
The Two Worlds of Engineering
1. The Execution Economy (Where We’ve Been)
In this world:
Code = value
Speed of implementation = advantage
Deep technical skill = leverage
And for years, this worked incredibly well.
It built careers.
It built companies.
It built entire industries.
2. The Intent Economy (Where We’re Going)
In this emerging world:
Intent = value
Clarity of outcomes = advantage
System thinking = leverage
Here, engineers are no longer just builders.
They become:
Designers of systems
Directors of AI
Translators of business intent into executable reality
Why It Matters
This shift is not theoretical—it’s already happening.
AI can now:
Generate production-ready code
Scaffold entire applications
Suggest architecture patterns
Automate testing and refactoring
Which means:
If your value is primarily in writing code…
you are now competing with systems that do it faster.
But here’s the important distinction:
AI does not replace judgment.
AI does not replace context.
AI does not replace intent.
The Real Risk (And Opportunity)
The risk is not that jobs disappear overnight.
The risk is this:
Your role stays the same… while the value of that role declines.
At the same time, a massive opportunity opens:
Engineers who move up the abstraction layer
Architects who can guide systems, not just build them
Leaders who can define outcomes clearly
These are the roles that will expand, not shrink.
Where You Fit Into This
If you’re a:
Senior developer
Architect
Tech lead
Platform engineer
You are already closer to the future than you think.
The next step is not learning “more tools.”
It’s learning how to:
Think in systems, not endpoints
Define intent, not just requirements
Orchestrate flows, not just services
Leverage AI as a collaborator, not a shortcut
Key Takeaways
High-paying engineering roles are not disappearing—but they are evolving
The industry is shifting from code-first → intent-first
AI accelerates execution, which reduces the value of pure implementation
The new leverage comes from clarity, architecture, and orchestration
The engineers who adapt will not lose relevance—they will gain influence
Final Thought
The question is no longer:
“Can you build it?”
The question is becoming:
“Do you know what should be built—and can you guide the system to build it correctly?”
That is the future of engineering.
And for those willing to step into it…
This isn’t the end of opportunity.
It’s the beginning of a new level of it.
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