The Collar Revolution: Why I’m Betting Big on the One T-Shirt Men Actually Need

🔥 The Collar Revolution: Why I’m Betting Big on the One T-Shirt Men Actually Need

By Mark Kendall

Most people know me for one thing: tech. I’ve spent decades building systems, solving problems, writing code, fixing broken pipelines, and helping companies stay alive. That world has funded a good life. It’s kept the lights on. It’s kept the career moving.

But here’s the truth I haven’t really said out loud:

I’m not passionate about IT anymore.

Not in the way I used to be. Not in the way that makes you jump out of bed and say, “Let’s go build something that matters.”

Lately, something else has been pulling me.

Something simple… but powerful.

Something every man understands the moment he slips it over his shoulders.

A T-shirt.

Yeah. A basic, everyday, plain ol’ T-shirt.

Except I’m not building just another T-shirt.

I’m building the last T-shirt a man will ever need.

And it starts with one thing no brand has ever been crazy enough to obsess over:

🔥 The Collar. The Most Neglected Piece of Clothing in a Man’s Life.

Ask any man.

He doesn’t throw out a shirt because the color faded a little.

He doesn’t retire it because the length changed.

He doesn’t give up on it because he put it in the dryer twice.

He stops wearing it because the damn collar gives up.

It stretches.

It warps.

It ripples.

It collapses.

It turns into “bacon neck.”

It makes the shirt look 15 years old after two washes.

And guess what?

No major brand talks about this.

Not one.

They brag about luxury cotton, eco-fibers, or obscure color names like “misty charcoal” and “midnight heather blue.”

But none of them talk about the thing that actually matters:

The collar frames your face, your shoulders, your entire presence.

If the collar dies, the shirt dies.

So I finally asked myself:

Why hasn’t anyone fixed this?

And when the only answer I found was “because nobody bothered,” I realized something:

This is my lane.

This is my niche.

This is my passion.

🔥 I’m Going All In On Building the Perfect Collar

Not a good collar.

Not a “stronger than before” collar.

Not a “premium cotton rib knit” collar.

I’m talking about a collar that stays sharp.

Stays structured.

Stays confident.

Stays masculine.

Stays the way it looked on day one — even after fifty washes.

I’ve got testers.

I’ve got samples.

I’ve got people wearing them.

I’m giving shirts away.

I’m gathering real feedback.

I’m experimenting like a mad scientist with stitching tension, fabric memory, and ribbing elasticity.

And I’m documenting everything.

Because this isn’t a hobby.

This is a business.

This is research and development.

This is the beginning of something real.

🔥 Why This Matters Right Now

People ask why I’m doing this at this stage in my life.

Why not relax?

Why not coast on the IT job?

Why not just enjoy the ride?

Because passion doesn’t follow age.

Passion follows purpose.

And for the first time in a long time, I feel like I’m building something men will actually care about. Something that solves a daily annoyance nobody ever talks about.

It’s simple.

It’s universal.

It’s massively overlooked.

And it’s mine to fix.

🔥 The Brand Vision: The Collar That Never Quits

I’m creating a T-shirt for the American man:

• Three sizes only: Medium, Large, XL

• American fit — not the skinny, short, too-tight cuts from overseas

• Strong shoulders

• Balanced length

• And the best collar on Earth

This is not fashion.

This is engineering.

This is craftsmanship.

This is obsessive detail.

This is the science of confidence.

Because when a man puts on a shirt with a perfect collar, he stands different.

He feels sharper.

Stronger.

Cleaner.

A small detail?

Sure.

But small details make a huge difference.

🔥 Join Me in Building the Perfect Tee

I’m giving away shirts right now — real samples — because I want feedback. I want testers. I want men who understand quality to tell me what works and what doesn’t.

If you want one, message me.

If you believe in this mission, follow along.

If you’re tired of collars collapsing after two washes, welcome to the revolution.

This is the next chapter of my life.

This is what I’m building.

This is what I’m passionate about.

The collar matters.

And I’m going to fix it.

For good.