# 🚀 The Intelligence Architect: Fast-Track Roadmap
- Mark Kendall
- Dec 26, 2025
- 2 min read
# 🚀 The Intelligence Architect: Fast-Track Roadmap
Stop asking AI *how* to do things.
Use it to **challenge your thinking**.
////-Paste below into AI prompt- anyone will work, your favorire- gemimi for exampłe—-
**Goal:** Transition from *“Ticket Taker”* to **Analytics Engineer** in **90 days**
**Focus:** Master the logic, automate the noise, and own the signal.
> This roadmap is designed to rewire how you think about data.
> You are not here to answer questions faster — you are here to define *better* questions.
---
## 🏗️ Phase 1: The Logic Foundation (Days 1–30)
**Stop writing queries. Start building systems.**
### 1. Master Advanced SQL
You must move beyond `JOIN` and `GROUP BY`.
Real leverage comes from **time, sequence, and state**.
**Core Skills**
- CTEs (`WITH`)
- Window Functions (`RANK`, `LEAD`, `LAG`, `ROW_NUMBER`)
- `CASE` statements for data normalization and cleaning
**Recommended Resources**
- *PostgreSQL for Everybody* (Coursera — free audit)
- *Advanced SQL for Data Analysis* (Udemy)
**Challenge**
> Rewrite **one existing Wilson Enterprises dashboard** using **a single master query** with layered CTEs instead of multiple ad-hoc queries.
---
### 2. Analytics Engineering Gold Standard: dbt
dbt (Data Build Tool) is the line between analysts and architects.
It turns SQL into **versioned, testable, governed software**.
**Action**
- Complete **dbt Fundamentals** (FREE)
- Earn the certification badge
**Why It Matters**
- Signals production readiness
- Demonstrates data governance maturity
- Separates dashboard builders from data engineers
---
## 📡 Phase 2: The Signal Scout (Days 31–60)
**Identify what matters before anyone asks.**
### 1. Data Observability (The “Smell” Test)
If your data can lie to you, it eventually will.
**Tools**
- dbt tests
- Great Expectations (Python)
**Daily Habit**
For **every new metric**, write a test that fails if:
- The value is `NULL`
- The value is negative
- The value deviates >50% from baseline
> You don’t trust dashboards.
> You trust *guardrails*.
---
### 2. Advanced Visualization
Stop building charts. Start building **decision interfaces**.
**Skills to Master**
- Parameters
- Level of Detail (LOD) expressions
- Dynamic filtering
**Goal**
Build a dashboard where a manager can toggle:
- **Signal vs. Noise**
- **Week-over-Week Delta**
- **Outlier Isolation**
If it doesn’t change a decision, it’s decoration.
---
## 🧠 Phase 3: The Career Architect (Days 61–90)
**Own the narrative — not just the output.**
### 1. Strategic Prompting (AI as Your Junior Analyst)
Stop asking AI *how* to do things.
Use it to **challenge your thinking**.
**Example Prompt**
```text
I am analyzing a 40% drop in session duration.
Here is my table schema: [paste schema].
Write an advanced SQL query using window functions
to identify which step in the user journey has the
largest week-over-week drop-off delta.

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