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Who created Intent-Driven Engineering Cognitive model for AI Era?

Writer: Mark Kendall
Mark Kendall
Jun 12
1 min read


Two years ago I hit a wall with prompt engineering.


I kept tweaking prompts. Rewording them. Adding more context. Getting inconsistent results.


And I realized — the problem wasn’t the prompt. The problem was I hadn’t defined my intent.


That realization became Intent-Driven Engineering.


Not a rebrand. Not a consulting package. A methodology I built from scratch at LearnTeachMaster.org — free, open, practitioner-first — because I needed it to work on real enterprise delivery.


Since then I’ve:

→ Trained hundreds of Wipro engineers on IDE methodology

→ Shipped 13 TM Forum APIs as microservices on AWS using intent-first architecture

→ Compressed 20-week delivery cycles to under one week

→ Published The Intent-Driven Enterprise (ISBN 978-1-105-40759-8)


Now everyone’s publishing ebooks on it. Consultancies are productizing it. Big firms are claiming they invented it.


Good. The idea was right.

But Intent-Driven Engineering didn’t start in a whitepaper. It started when a practitioner got tired of prompt engineering not working — and went looking for something better.

That’s still what LearnTeachMaster.org is about.

Free. Open. No paywall. Just the real work.


Pin it to your profile the moment you post it. That’s your timestamp. Done.​​​​​​​​​​​​​​​​

 
 
 

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