Only the strongest will survive the AI Era-48 at a time

Intent-Driven AI Engineering: A Program for People Who Actually Build Things
There is a lot of noise in AI right now.
Courses. Certifications. Consultants. Influencers. Prompt libraries. “Become an AI expert in 30 days.”
Most of it is well-intentioned. Much of it is useless. Some of it is outright dishonest.
The problem isn’t AI.
The problem is fog.
Teams don’t fail because they lack tools.
They fail because they’ve lost intent—clarity about why something exists, what it is supposed to do, and how success is verified over time.
AI did not create this problem.
AI simply exposed it.
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Why This Program Exists
For more than two decades, I’ve worked inside real systems:
•enterprise software
•distributed teams
•high-stakes integrations
•ambiguous requirements
•political constraints
•technical debt
•and decisions that actually mattered
What I’ve learned is simple and uncomfortable:
Most engineering and AI initiatives fail quietly—not because people are incompetent, but because intent decays faster than execution can keep up.
When intent decays:
•teams build the wrong thing well
•organizations confuse activity with progress
•AI amplifies confusion instead of reducing it
This program exists to fix that.
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This Is Not an AI “Course”
This is not:
•a prompt class
•a tool demo
•a certification
•a “become a consultant” program
•a hype machine
This is a thinking and operating framework for engineers, architects, and technical leaders who want to understand where AI actually belongs in real systems—and where it absolutely does not.
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What “Intent-Driven” Actually Means
Intent is not a slogan.
Intent is not a vision slide.
Intent is not a Jira epic.
Intent is a first-class artifact that answers three questions clearly and defensibly:
1.Why does this system exist?
2.What signals tell us whether it is working or drifting?
3.How do humans and machines verify alignment over time?
When intent is explicit:
•AI becomes useful instead of dangerous
•automation becomes trustworthy instead of fragile
•teams regain agency instead of reacting to noise
This program teaches you how to design, communicate, and defend that structure.
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Who This Is For
This program is for:
•senior engineers
•architects
•technical leads
•engineering managers
•product-minded builders
•operators inside real organizations
It is especially for people who feel this tension:
“I know AI matters—but I don’t want to fake it, hype it, or break things that already work.”
If you want shortcuts, guarantees, or buzzwords, this is not for you.
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What You Will Be Able to Do
By the end of the program, participants can:
•clearly articulate intent at system and team level
•distinguish signals from noise in AI-assisted environments
•design verification loops that prevent drift
•explain AI decisions to leadership without hand-waving
•identify where AI should not be used (and defend that choice)
•regain confidence in technical decision-making under uncertainty
This is not theoretical.
Participants bring real systems or teams into the program.
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Capacity and Commitment
This is a small, high-trust program.
•48 participants per year
•no mass cohorts
•no recordings sold later
•no upsells
If you are accepted, you are expected to show up, think, and engage honestly.
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A Simple Guarantee
If you complete the program and believe it did not materially improve how you think, decide, or operate:
You get your money back.
No arguments.
No conditions.
I’m not interested in keeping money from people who didn’t find value.
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What This Is
A focused, high-integrity program for engineers and technical leaders who want to apply AI responsibly, effectively, and honestly inside real systems.
This program teaches how to think, not what tool to buy.
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What You Get
•Live weekly sessions led by an experienced operator
•Practical frameworks for intent, signals, and verification
•Direct application to your own systems or teams
•Clear mental models you can explain and defend
•A small cohort of serious practitioners
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What This Is Not
•Not a certification
•Not a tool pitch
•Not a recorded course
•Not a hype funnel
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Who Should Apply
You should consider this program if you:
•already work in or near real systems
•care about engineering integrity
•want clarity, not noise
•are willing to think deeply and honestly
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Guarantee
Complete the program.
If it doesn’t deliver real value, you get a full refund.
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Enrollment
Enrollment is limited.
Once the 48 seats for the year are filled, the program closes.